The philosophical underpinnings of the foundation of the University, emitomized in its precept "Truth, Righteousness, Faith, and Seryice", are centered around promoting intelligent and creative spirits. It is the University"s goal to produce truthful and competent specialists well-versed in the field of tourism and related areas, who will contribute to the prosperity of this country and of the world.

The central educational objectiyes of the University are to provide quality education programs for future leaders in various fields of the modern industrial society, to equip them with a solid theoretical founddation as well as a thorough understanding of application methodology, and to contribute to the advancement of tourism studies and related disciplines, with the larger context of the educational goals of the Republic of Korea.

The University takes it as foremost responsibillity to establish an open system geared toward the globalization of Shilla"s culture and to contribute to the development of the local community by producing competent specialists in various field and expediting academic progress in the established and newly emerging areas of the 21st century.